Ethereum Name Service (ENS) is seeing positive momentum today, driven by strategic moves to bridge the gap between traditional DNS domains and Web3 identity. Recent partnerships and integrations allowing users to link standard .com domains with crypto wallets have revitalized interest in the ENS governance token. The market views ENS not just as a naming service, but as a critical infrastructure layer for decentralized identity. Technically, the ENS token is attempting to break out of a consolidation pattern. Trading volume has picked up, suggesting renewed retail interest. The protocol generates consistent revenue from domain registrations and renewals, which flows into the DAO treasury, giving the project strong financial sustainability compared to many other governance tokens. As the user experience of crypto continues to improve, human-readable names are expected to become the standard, positioning ENS for continued growth in adoption and potentially token valuation.